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Content Stole the Stage @ SXSW Interactive
Image courtesy of imagethink.net The star of this year’s SXSW Interactive was neither app nor gadget. Sure, the event had its fair share of new services and trendy wearables, but 2014′s real hero was...
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From Surprise and Delight to Brand Loyalty
Image Courtesy of Digital Roots According to Tom Zellman and Jacki Halas, both of Digital Roots, there are eight steps to building the kinds of campaigns that can turn occasional consumers into...
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Women in History Not Afraid to Make a Fuss
With Women’s History Month almost over, we’ve been reflecting on contributions made by women of the world. A couple of observations stand out: Remarkable women challenge the status-quo, make a ruckus...
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The Color Seen ‘Round the World: Supporting Epilepsy Awareness Day
What’s the first thing you think of when you see the color purple? You may not associate it with epilepsy awareness, but we’d bet that’s about to change. Since its inception in 2008, each year on...
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Vine Introduces Vine Messages
Image Courtesy of Vine In case you missed it, Vine has just pushed a rather interesting update that introduces a new feature – Vine Messages – to their platform. In a nutshell, Vine Messages (or VMs)...
View ArticleFor Inspiration: Rockstar Campaigns
We’ve been keeping an eye on industry campaigns, and to help get juices flowing for the week, we’ve selected some “Rockstar Campaigns” to share: To celebrate the launch of their new Spicy Chicken Cool...
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Leaked Info from Google Confirms Earned Media’s Impact on Search Rankings
Image Courtesy of Google In response to a recent patent filing by Google, a number of online influencers (okay, Search-nerds!) are talking about something we already knew: earned media has a definite...
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The Non-Traditional World of Teens
Image Courtesy of FamilyCircle.com Is the word traditional losing all of its vigor? Gone (well, almost) are the days when you look for recipes in a cookbook (hello Pinterest), find out breaking news...
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How the #IceBucketChallenge is a Game-changer for Cause Awareness
Image Courtesy Today.com In the last week, chances are someone you know has dumped a bucket of ice over their head to raise awareness for ALS (Amyotrophic lateral sclerosis, also known as Lou Gehrig’s...
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8 Ways Interviewing is Like Dating
By: Katie Marenghi As a part of the MMC Summer Internship, I attended the 2015 DAS/Omnicom Intern Enrichment Program, a conference for current PR interns to learn and network. The program included tips...
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